Bowflex / Schwinn
JRNY
One fitness experience across mobile and embedded hardware
One fitness experience across mobile and embedded hardware
JRNY is a connected fitness experience designed to work across Bowflex and Schwinn products, with workouts delivered through embedded hardware and a mobile app that connects via Bluetooth. The challenge was maintaining consistency across workout types while adapting to different hardware contexts.
JRNY is a connected fitness experience designed to work across Bowflex and Schwinn products, with workouts delivered through embedded hardware and a mobile app that connects via Bluetooth. The challenge was maintaining consistency across workout types while adapting to different hardware contexts.
ROLE
Senior Product Designer
DURATION
Multi-year platform evolution
SURFACES
Mobile app (iOS & Android)
Embedded fitness hardware
SCOPE
Workout experience design
Cross-surface patterns
OUTCOME
Consistent, scalable platform
Clear modality exceptions
ROLE
Senior Product Designer
DURATION
Multi-year platform evolution
SURFACES
Mobile app (iOS & Android)
Embedded fitness hardware
SCOPE
Workout experience design
Cross-surface patterns
OUTCOME
Consistent, scalable platform
Clear modality exceptions
ROLE
Senior Product Designer
DURATION
Multi-year platform evolution
SURFACES
Mobile app (iOS & Android)
Embedded fitness hardware
SCOPE
Workout experience design
Cross-surface patterns
OUTCOME
Consistent, scalable platform
Clear modality exceptions
Platform Overview
JRNY was designed as a single fitness experience with multiple ways to work out. Regardless of product, users encountered the same core structure, language, and interaction patterns, with workouts adapting based on goals, history, and capability.
Platform Overview
JRNY was designed as a single fitness experience with multiple ways to work out. Regardless of product, users encountered the same core structure, language, and interaction patterns, with workouts adapting based on goals, history, and capability.
Workout Modes
JRNY supported multiple workout formats within the same system:
Adaptive Workouts
Adaptive workouts adjust both recommendations and in-workout targets based on performance, helping sessions stay challenging without becoming discouraging.
Workout Modes
JRNY supported multiple workout formats within the same system:
Adaptive Workouts
Adaptive workouts adjust both recommendations and in-workout targets based on performance, helping sessions stay challenging without becoming discouraging.
Coach-Led Workouts
Coach workouts pair structured video instruction with clear, time-based guidance, keeping users oriented without overwhelming them.
Coach-Led Workouts
Coach workouts pair structured video instruction with clear, time-based guidance, keeping users oriented without overwhelming them.
Explore the World
Explore workouts transform movement into motion, syncing real-world video speed to user effort to create a sense of progress and immersion.
Explore the World
Explore workouts transform movement into motion, syncing real-world video speed to user effort to create a sense of progress and immersion.
Entertainment
For supported embedded products, JRNY allowed users to watch streaming content while maintaining light coaching through unobtrusive metric overlays.
Entertainment
For supported embedded products, JRNY allowed users to watch streaming content while maintaining light coaching through unobtrusive metric overlays.
Shared System, Different Expressions
While workouts varied, the underlying system remained consistent. Onboarding, recommendations, progress tracking, and journaling behaved the same way across products.
Shared System, Different Expressions
While workouts varied, the underlying system remained consistent. Onboarding, recommendations, progress tracking, and journaling behaved the same way across products.
Impact
JRNY shipped as a unified platform across Bowflex and Schwinn products, supporting bikes, treadmills, and strength equipment through a shared experience with intentional exceptions where the domain required them.
The system scaled across mobile and embedded hardware while remaining understandable and familiar as users moved across workout types and products.
Impact
JRNY shipped as a unified platform across Bowflex and Schwinn products, supporting bikes, treadmills, and strength equipment through a shared experience with intentional exceptions where the domain required them.
The system scaled across mobile and embedded hardware while remaining understandable and familiar as users moved across workout types and products.
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Made with love ♡
Made with love ♡
© 2026 Michael Fofrich
© 2026 Michael Fofrich